Gamification is the application of Game Design principles and mechanics to non-gaming contexts in order to boost motivation through competition and to turn boring or complex tasks into easier and funny activities.

Gamification aims at driving desired user behaviors by fulfilling our natural need for success, status and recognition, while also tapping into our instinct to compete and/or collaborate to achieve goals.

Its applications range from business to education – with the goal of increasing productivity and learning retention respectively – passing by training, marketing, customer loyalty, apps and Website design, health and fitness, public transport and much more.

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